Archive for: June, 2023
Here are the top 5 reasons to hire a business consultant.
- There does not appear to be an answer. You have spent countless hours researching and analyzing and still have not come up with the solution to increasing your revenue stream or reducing your productivity associated costs. Often a business consultant can come in with a new set of eyes that can identify new opportunities for you.
- You don’t want to be the bearer of bad news. A consultant will not recognize the relationships that exist in your environment. He or she will strictly be looking at your business model and making suggestions based on fact. Those suggestions may include terminating or reducing the pay of individuals that have worked for you for a long time, but those reductions may save your business and the jobs of many.
- The problem that needs fixed most is not your specialty. You may not have the training or experience in a segment of your business that requires attention. For example you may not have a web presence that is excluding your company from web searches looking for your product. A consultant can identify the proper resources for you or assist you directly.
- Training. The members of your organization can greatly benefit from a new training structure introducing new tools for productivity or cost control.
- Recruiting and Staffing. Many times the solution is as simple as recruiting and hiring talent to your organization. A top sales producer that immediately boosts company revenues can very quickly cure a failing bottom line.
Not all consultants are really business coaches and not all business coaches should be labeled consultants. The other day an associate of mine was good enough to explain to me that there is a big difference between a consultant and a coach. Which is something I’ve always said, as it seems these days everyone who is a laid off executive is now suddenly a consultant and coaches are the new buzz word so no one thinks you are out of work!
She corrected me and stated that consultants tell you how to do things and coaches ask you questions that help you come to the right decision of what to do and why? Kind of like Diplomacy is the art of letting someone else get your way. Of course, a really good consultant of ten years will tell you that the clientele often complains, because the consultant asks lots of questions reviews everything, looks in every nick and cranny and then tells them the obvious.
Indeed, clients often pay consultants a lot of money then are a little miffed afterwards and say; Why did we need him? Ah, the 64 million dollar question, yes, why did you need him? Why didn’t you just fix the problem yourself. See, I like to think a coach helps the team solve the problems in advance, allow them to answer their own questions, and attain the proper level of efficiency and win, without even telling them exactly what to do or how to do it. See that point, I hope you will think on it.
It’s all over the networks, people preying on other people who look like they have been stuck in an era of no return. These people are the heroes of modern fashion nightmares and image monsters. These people are known as image consultants. But who is the real target market of image consultants?
The reason why this issue is raised is because most of the time people who really need the help of fashion experts and image consultants have very little to spare when it comes to their financial situation. Most of the people who are in need of help from image consultants are the ones who have just enough to get by.
Though it’s really hard to accept the society that we have right now is heavily anchored on the physical attributes of people. So many people get left behind because they have little or no idea of what they should wear. And when they continually struggle to dress right, they give up and don’t care anymore, resulting in knock backs and damaged self-confidence.
That’s why they need help from lucky people like image consultants who have a natural flair for colors, shape, and most importantly fashion, people who have an eye for good things. And people who can help other people look their best.
The demand is real
There are many different reasons why people need fashion advice and these reasons are also personal reasons, because of this people often fall prey to image consultants that have little knowledge or have little experience. You might already recognize how to dress well, but this does not automatically mean you know how to sway people to modify their ways. There are so many diverse reasons why possible customers may require an image consultant and some of which include:
- a more qualified image for the reason that they have a new career.;
- an on-going for a dialogue and need some fashion advice to help them step forward in their profession;
- finding a partner but don’t have sufficient self-confidence in their appearance to move toward the person of their dreams;
- friends that are constantly telling them to make more effort, but they just don’t know what suits them; and
- being stuck in the past and unable to dress their age.
You may know what colors suit weight, height, mane shade and skin tone etc, but you require having a expansive variety of styles in your mind to be able to convene the image needs of each of your customers. They are all individuals with dissimilar needs, requirements and problems.
Additionally, you will want to know how to make a plan for the client’s incorporation of their new look. They will need slackening in so that they get accustomed to their new lifestyle and know how to go out and pay money for the right things. An image consultant’s job is not total until they can safely say they’ve put the client back on track to leading a happier existence.
The truth is, the target market of image consultants is everyone. This is because everyone that needs help about the way they look, the way they carry themselves, the way they approach people and the way the project themselves to other people. In these people, image consultants do not only help them build self confidence and look good but also helps them by changing their lives forever.
An environmental consultant wears quite a few hats. Environmental consultants, who are usually involved with most government programs and major industries, and often with relatively smaller projects, are responsible for environmental management, problem solving, analysis, and the storage of crucial data.
They often come face-to-face with very challenging and difficult to deal with environmental issues.
For example, a consultant is often involved with chemical cleanups, development issues, emissions issues, endangered species issues, industrial site rehabilitation, mining projects, recycling, storm water runoff, waste management and landfills, and wildlife habitats.
An environmental consultant is hired as an expert advisor and bills his or her clients on an hourly basis.
Historically environmental consultants were primarily involved in situations that involved undoing past damages or remediation. However, they have now become instrumentally involved with new projects.
For example, before beginning construction, the entities in charge of major residential developments will often make environmental safeguards an integral part of their management plans.
Although environmental studies are usually required by law, people in the construction industry know that just having environmental studies conducted is considered to be a wise practice. That’s because the initial environmental site analysis may find issues that could evolve into major problems for them, the local wildlife, or the future residents of the project they are working on.
Most people know that large amounts of water can destroy a foundation. But did you know that the harmless looking maidenhair fern means that there’s a lot of water around? You might not know that, but a consultant whose focus is the environment does.
Aside from potentially destroying the foundations of buildings about to be constructed, the water that the construction site is on might actually be a source that feeds the local water supply.
Without this knowledge the developer might install sewage pipes and drains that could contaminate the local water supply system. If that were to happen, aside from the potentially serious health consequences, fixing this mistake could take many millions of dollars.
Here are some additional issues an environmental consultant might find:
• Soil erosion that was or could be caused by removing vegetation
• Water-logging which would be the result of building near a wetland
• Site risks that are related to aquifers, natural drainage, and water courses
• Subsidence that could be caused by removing trees
An environmental consultant usually works during regular business hours. However, their job could involve a lot of extra time and it could include a considerable amount of site work and analysis.
Although the median salary for an environmental consultant is $50,000 per year, his or her income would actually depend on the nature of the employment contract, the nature of the work, and the nature of their specialization.
What is SEO or search engine optimization really worth? The answer to that question depends upon the results the seo consultant can create for the customer and what that return on investment produces for their business.
For example if a top of the range seo consultant developed a search marketing strategy that uncovered the most profitable keywords, identified the top competitors, and revealed a content building & in-bound link building plan that took the company to the top of the search results and kept them there, then perhaps it would be worth the money.
It depends upon the market, how competitive it is. This in turn depends upon the value of the final product that is up for sale. Products that have a higher overall market value through total achievable sales allow higher promotional budgets.
Let’s take a look at a high value niche such as the health market, to demonstrate what I mean.
Basically people need to be healthy to survive on this planet, so the reasons are obvious for the huge amount of appeal health as a niche attracts.
Lets say that to be on the first page of Google for “best weight loss diet” was worth $350,000 in gross sales for the company that occupied one of the top spots, either 1, 2 or 3. I know this niche and these are fairly accurate figures for an information product of this nature.
If a new comer to the market wanted to take on that first company and was delivered a search marketing plan that enabled them to do just that over the next 12 months, then the investment of $4,000 for the seo consultants one hour would be well worth it.
Naturally there are more elements to the equation for guaranteeing success, such as the quality of the website that is selling the product and of course the product itself. If either of these is out of step with what the market truly wants then the best seo efforts in the world are not going to change that fact.
Let’s ask another question in regards to the worth of an seo consultant. If all seo consultants are all doing the same things how can one charge $4,000 per hour when someone else only charges $20 per hour? The answer to that lies in how well the consultant is selling his value proposition.
There is nothing stopping an seo consultant from selling his or her services at the top level if the customer understands the value that is being delivered. It seems that there is a lot of misinformation in the market place when it comes to seo and this causes great confusion about what seo is and how to do it successfully. This leads business managers to believe different things and form different opinions on what has to be paid to acquire the best. I guess it really comes down to perception.
The same goes in other areas of the business world. For example what makes one CEO of a company worth $5 million dollars per year and another only worth $500,000? The same thing that drives higher prices in all sorts of markets. Value perception, or what the buyer believes they are getting in exchange for the money they are paying.
Fact is the half a million dollar CEO could probably do the same if not better job of the CEO on ten times the salary, but he simply is not recognized for it by his employer, and so goes home with the smaller pay packet.
Is he only one tenth of the $5 million dollar CEO? No way because he can still call the shots and lead the company to the higher profits but he is not being recognized for it.
The last thing we need to consider is if seo can be done by anyone, should we choose just anyone to do this work? Well the truth is anyone with reasonable intelligence; a desire to learn and about 1,000 hours to spare can negotiate the seo waters and become an seo consultant. The reason it takes so long to work out what to do is because of the misinformation by the inner circle protectors.
One guy will tell you this and another will tell you that. Who do you believe? Who is telling the truth and are there things they are not letting on? These questions can take a very long time to figure the answers for and it is only by doing trial and error that you can learn the ins and outs.
This is my estimate of what it has taken me to learn what there is to know about getting web pages listed in the top 10 results in the top search engines. There are many pitfalls and a lot of dead ends when it comes to what to do and what not to do, to rank well.
I guess it is like any piece of specialist knowledge, pay peanuts and get monkey’s as they say. The folks charging $20 per hour believe that they are worth that and no more and so their beliefs are limiting the value they are able to sell to their customers. On the other hand, the guys and gals who believe their thousands of hours invested and tremendous results put them at the top of the food chain and so charge accordingly, and take home the higher pack checks.
The true value in a high paid seo is really their ability to be creative in approaching a target audience to engage them and draw them into the sales funnel, which is at the heart of all clever marketing. And I might add is something that is way beyond just building back links. The best seo consultants go beyond the herd mentality because of their belief in themselves and the creative sales approach and this is what sets them apart. Great seo consultants tend to have backgrounds in advertising and marketing, which gives them the jump-start on their contemporaries.
So to answer the question ultimately, we need only look at the results to see if the $4,000 per hour was worth it or not.